Rolling Out the Red Carpet for a New Artist Network

Rolling Out the Red Carpet for a New Artist Network

Transforming an under-performing casting site into a bold social platform where creatives own the spotlight.

BEFORE

AFTER

Client

showreel.art

Industry

Creator-Economy / Social Platform

Location

USA

Scope

Name Strategy → Brand Audit → Identity → Product UI & Website → Collateral

What Wasn't Working

Mixed identity — old name “Hunt for Mint” felt unrelated to artists or platforms

Unclear purpose — website looked like a casting agency, not a vibrant creator network

Outdated design — dull visuals and poor UX gave no hint of a tech-forward product

No cohesive voice — lacked consistency in tone, copy, and message across mediums

No brand foundation — zero recall, no recallable system to signal trust or innovation

BEFORE

BEFORE

BEFORE

BEFORE

Foundations for the
Brand Transformation

Build the first credentials-driven network where performing-arts talent and creators can connect, showcase work, and land roles—a true LinkedIn for Artists.

Reel-Star logo → Film-reel circle meets a rising star: discover, connect, shine.

Expressive red palette → energy, passion, applause.

Voice → Expressive • Bold • Empowering.

Brand promise → Where talent meets opportunity, all in one reel.

Values → Creativity • Connection • Credibility.

Rallying line → Make the world your stage.

Bringing It to Life

Creative website → Vivid, mobile-first landing hub that screams “platform,” not “agency.”

Gen-Z-ready mobile app UI

Swipeable profiles, badge system, and dark-mode friendly.

Social launch pack

Swipeable profiles, badge system, and dark-mode friendly.

Campaign: “Make the World Your Stage”

Campaign: “Make the World Your Stage”

Swag kit

Red-star tees, tote bags, enamel pins, stickers.

Early Momentum

FULL BRAND

Full brand, website, and app UI approved on the very first presentation—zero revision rounds.

In Their Words

Brand design is not just art; it’s a true expression of creativity.

As I spent more time with him, i was truly impressed. The way he digs deeps understanding my mindset, business purpose, core values, and even personal interests made me realize he is unique and extraordinary in his approach.

Ravi Polishetty

President

Case Studies

Impact Stories

Every brand has a story. These are the ones we helped rewrite—with clarity, confidence, and bold execution.

THE SKIN PROJECT

Multitasking Magic.

Venture Capital

Backing Ideas That Matter.