Bringing Legacy Into Luxury

Transforming an overlooked brand into a credible and timeless luxury home division.

BEFORE

AFTER

Client

Texas Sparks Luxury Homes

Industry

Custom Luxury Homebuilding

Location

Frisco & Austin, TX

Scope

Naming → Strategy → Identity → Website → Collateral → Launch

What Wasn't Working

No luxury credibility — the name Fortune Homes lacked reputation or recognition in the luxury space

Outdated web experience — small layouts, cramped sections, and no visual breathing room

Disconnected feel — brand didn’t reflect the elegance, scale, or personalization of the actual homes

Sales-first thinking — site overloaded above the fold, with no breathing space

No brand system — nothing scalable to launch across new regions or price tiers

BEFORE

Foundations for the
Brand Transformation

Luxury isn’t trend-driven—it’s timeless, deeply personal, and built for generations. We transitioned the identity from Fortune Homes to Texas Sparks Luxury Homes, aligning it with a trusted name that already held 7+ years of credibility in construction.

This repositioning brought instant authority while setting a new tone: luxury that feels elevated, enduring, and emotionally grounded.

Arrow icon → Viking-inspired signal to create your own fate.

Monochrome blues → trust and forward-thinking tech.

Straight-talking voice → Sophisticated • Visionary • Welcoming

Brand promise → To create timeless luxury homes that offer an exceptional living experience.

Values → Craftsmanship • Hyper-Personalization • Premium Locations • Timeless Legacy • Integrity

Rallying line → Timeless Luxury Homes

Bringing It to Life

website → Modular, high-end layout designed for storytelling, project showcases, and future scalability

Sales essentials

Flyers, one-pagers, decks, and email signatures—all tailored for premium buyers

Social system

Post templates, profile imagery, and hashtag themes for 3

Corporate materials

Business cards, letterheads, internal IDs, and digital stationery

Swag & print

Merchandise like mugs, shirts, and office collateral

Master brand book

40-page identity manual with logo, colours, photography, and tone

Reusable template library

Canva + Slides kits with arrow-driven graphics that keep every asset on-brand.

Early Momentum

UMBRELLA

Smooth transition under the TX Sparks Group umbrella brought immediate credibility

TRUSTED

Luxury Homes now positioned to enter Frisco and Austin markets with a trusted, cohesive identity

In Their Words

Brand design is not just art; it’s a true expression of creativity.

As I spent more time with him, i was truly impressed. The way he digs deeps understanding my mindset, business purpose, core values, and even personal interests made me realize he is unique and extraordinary in his approach.

Ravi Polishetty

President

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